当一家制药公司面临产品专利期结束时，它就会遇到无数挑战，包括需要彻底改革其市场和销售策略。This session delves deep into these challenges, emphasizing how companies can pivot towards enhancing the marketing of their existing, patented products.
The webinar will provide insights into effective product management during and after the transition period of patent expiry, focusing on leveraging omni-channel strategies and digital, interactive tools to communicate product value.
Webinar content:
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Introduction to Lifecycle Management
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Omni-channel Strategies for Diverse Audiences
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Role of Digital Tools in Portfolio Value Communication
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Enhancing Engagement with Interactive Content
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Real-World Case Studies
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Ensuring Regulatory Compliance
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Measuring Success
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Key Takeaways for Effective Lifecycle Management.
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Q&A Session
